THE WEDGE WORKSHOP

January 31st - February 1st | Nashville, TN

THE WEDGE WORKSHOP

January 31st - February 1st | Nashville, TN

Get the Sales System that Helps You Stop Quoting, and Start Winning New Business

The Wedge Workshop is the fastest way to become a Million Dollar Producer

Get the Sales System that Helps You Stop Quoting, and Start Winning New Business

The Wedge Workshop is the fastest way to become a Million Dollar Producer

(before seats sell out)

You rely too much on price and coverage and you're dead in the water.

If you can't drive a Wedge™ between your prospect and the

incumbent... you'll struggle to win.

Selling becomes nearly automatic, instead of like pulling teeth… What you're going to learn at The Wedge Workshop:

  • Engage Your Prospect

  • Drive a Wedge between them and the Incumbent Agent

  • Win the account (mostly) by BOR

without being Manipulative or Pushy... or waste time quoting.

You rely too much on price and coverage and you're dead in the water.

If you can't drive a Wedge between your prospect and the incumbent... you'll struggle to win.

Selling becomes nearly automatic, instead of like pulling teeth… What you're going to learn at The Wedge Workshop:

  • Engage Your Prospect

  • Drive a Wedge between your Prospect and the Incumbent Agent

  • Win the account (mostly) by BOR

without being Manipulative or Pushy... or waste time quoting.

Proof of the Wedge's impact in this video.

Here's how the Wedge Workshop has impacted other commercial insurance producers.

Proof of the Wedge's impact in this video.

Here's how the Wedge Workshop has impacted other commercial insurance producers.

(before seats sell out)

Get Taught by the Man Himself

Meet Randy Schwantz, author of The Wedge

During the live workshop, you'll will work with Randy, author of 'The Wedge'.


As the expert in Middle Market Insurance sales, he's trained over 8,000 producers in 300+ agencies to produce a 7-figure book of business.

Education is only as valuable as the actual implementation. This isn't your average "here's some ideas" workshop. Randy puts you to work, on the spot, so you can start earning more as of day one.

See testimonials for proof.

What's My Investment?

(before seats sell out)

Matt's Story -- Former Allstate agent, now selling

commercial insurance & winning $40K BORs

Jared's Story -- Used The Wedge to train and develop

his producers to write $115K in revenue under 30 days!

(before seats sell out)

Get Taught by the Man Himself

Meet Randy Schwantz, author of The Wedge

During the live workshop, you'll work with Randy, author of 'The Wedge'.

As the expert in Middle Market Insurance sales, he's trained over 8,000 producers in 300+ agencies to produce a 7-figure book of business.

Education is only as valuable as the actual implementation. This isn't your average "here's some ideas" workshop. Randy puts you to work, on the spot, so you can start earning more as of day one.

See testimonials for proof.

What's My Investment?

(before seats sell out)

Matt's Story -- Former Allstate agent, now selling

commercial insurance & winning $40K BORs

Jared's Story -- Used The Wedge to train and develop

his producers to write $115K in revenue under 30 days!

(before seats sell out)

Schedule & Materials

The Wedge Workshop will be hosted and taught by Randy Schwantz. Upon registration you will receive a confirmation email with all of the event information, including hotel recommendations / rates we have negotiated.  

At the Wedge Workshop we will have a Wedge Workbook for you.


The workshop will be located at: 6640 Carothers Parkway Franklin, TN 37067 in the Social Hub

Both breakfast and lunch will be provided for you. The schedule and meals for the workshop is as follows:

Day 1: (Wednesday, January 31)

Breakfast: 8:00 AM

Start Time: 8:30 AM

Break for Lunch: 12:00 PM

End: 5:00 PM

Day 2: (Thursday, February 1)

Breakfast: 8:00 AM

Start Time: 8:30 AM

Break for Lunch: 12:00 PM

End: 3:30 - 4:00PM

Hotel Recommendations

There are many hotels in the area depending on your preference, the below are the closest to the workshop:

Franklin Marriott Cool Springs:

700 Cool Springs Blvd., Franklin, Tennessee, 37067, USA


Hilton Franklin Cool Springs:

601 Corporate Centre Drive, Franklin, Tennessee, 37067, USA


Tru by Hilton Franklin Cool Springs Nashville:

1001 Knoll Top Lane, Franklin, Tennessee, 37067, USA

(before seats sell out)

Frequently Asked Questions (FAQs):


Q. So, tell me EXACTLY what this is again?

A: The Wedge Workshop is a sales training workshop for Insurance Producers who want to double their book of business. You will learn how to drive a Wedge between your competition and prospect -- so you can finally stop selling and start winning.

Q. Where is the workshop? And what if I can't attend those dates?

A: The workshop can be held at different locations depending on the time of year, so we release dates and location for each workshop a couple of months in advance on our website and through email. If you can't attend those dates, we'd highly recommend you get on the waitlist.

Q. Is the workshop held live in-person again?

A: Yes! We hold the Wedge Workshop both live and virtually a couple times a year. Each workshop is either live or virtual, we do not record live workshops and there is no way to attend them virtually.

Q. What will I learn? What is the agenda for the two days?

A: When you attend The Wedge Workshop you'll walk away with a proven sales process that's worked for thousands of Insurance Producers just like you. Here's exactly what we'll cover over the course of two days:

Workshop Strategies You'll Takeaway:

- Know where you are strong and your competition is weak – which leads to how the prospect is being underserved.

- Learn a process to exploit the competition’s weakness to get the prospect to see how they are being underserved by the incumbent, leading to their “pain”.

- Use that “pain” to break the relationship between your prospect and the incumbent.

- Test the prospect’s ability to fire the incumbent and hire you, before investing time developing a proposal.

Day 1:

- The Wedge: Objective

- How Is Your Company Better?

- 3 Major Components of Business

- What Motivates People

- Ladder of Abstraction

- Strengths vs. Weaknesses

Day 2:

- Locating Your Prospect's Hidden Pain

- Know Your Competition

- Developing Your Pre-CallStrategy

- Knowledge is Power - Four Levels of Knowing

- Games and Zones

- Rules of The Wedge®

- The Wedge Sales Process®

- Role-Play-- The Wedge®

- The Rehearsal Steps

- Conclusion

All of these will give you the framework for The Wedge Sales Process -- the sales process for insurance producers to win by B.O.R. (without talking smack about the current agent.)

Q. Can my whole team of Producers attend?

A: If you have 3-10+ Producers who could benefit from live sales training and coaching, our Bignition Program may be a better value for your agency.

Every Bignition Producer + Leader receives a ticket to the virtual Wedge Workshop (plus access to more workshops, a pipeline CRM tool and on-demand training content.)

Schedule a Bignition Consultation here.

Q. Why are you doing this?

A: Great question. If you want to develop yourself and your career, the market for Producers to do this is challenging. It's flooded with bloated training platforms and overpriced, personality-driven hype. There are great books out there, but very few give you a game plan to apply them.

So what do you actually need to DO to develop your game plan and grow your book of business?

The Wedge Workshop is all about mastering the process. If you can understand the basics of your buyer's psychology and leverage it to get your messaging and sales approach right -- you'll be unstoppable at selling anything.

Q. I'm interested, but what's the cost?

A: The price is only $2,499 USD per person for this session. Bignition clients receive a discount. Email info@thewedge.net for the promo code and details.

Most Producers make this investment back (and more!) within 90-120 days after attending The Wedge Workshop.

*Plus -- If all this did for you was give you the playbook to win just one BOR, would it be worth your investment?

Q. What if I have a question you haven't covered? Or a question ABOUT these questions?

A: Let's chat! Email our team at info@thewedge.net.

(before seats sell out)

Matt's Story -- Former Allstate agent, now selling

commercial insurance & winning $40K BORs

Frequently Asked Questions (FAQs):


Q. So, tell me EXACTLY what this is again?

A: The Wedge Workshop is a sales training workshop for Insurance Producers who want to double their book of business. You will learn how to drive a Wedge between your competition and prospect -- so you can finally stop selling and start winning.

Q. Where is the workshop? And what if I can't attend those dates?

A: The workshop can be held at different locations depending on the time of year, so we release dates and location for each workshop a couple of months in advance on our website and through email. If you can't attend those dates, we'd highly recommend you get on the waitlist.

Q. Is the workshop held live in-person again?

A: Yes! We hold the Wedge Workshop both live and virtually a couple times a year. Each workshop is either live or virtual, we do not record live workshops and there is no way to attend them virtually.

Q. What will I learn? What is the agenda for the two days?

A: When you attend The Wedge Workshop you'll walk away with a proven sales process that's worked for thousands of Insurance Producers just like you. Here's exactly what we'll cover over the course of two days:

Workshop Strategies You'll Takeaway:

- Know where you are strong and your competition is weak – which leads to how the prospect is being underserved.

- Learn a process to exploit the competition’s weakness to get the prospect to see how they are being underserved by the incumbent, leading to their “pain”.

- Use that “pain” to break the relationship between your prospect and the incumbent.

- Test the prospect’s ability to fire the incumbent and hire you, before investing time developing a proposal.

Day 1:

- The Wedge: Objective

- How Is Your Company Better?

- 3 Major Components of Business

- What Motivates People

- Ladder of Abstraction

- Strengths vs. Weaknesses

Day 2:

- Locating Your Prospect's Hidden Pain

- Know Your Competition

- Developing Your Pre-CallStrategy

- Knowledge is Power - Four Levels of Knowing

- Games and Zones

- Rules of The Wedge®

- The Wedge Sales Process®

- Role-Play-- The Wedge®

- The Rehearsal Steps

- Conclusion

All of these will give you the framework for The Wedge Sales Process -- the sales process for insurance producers to win by B.O.R. (without talking smack about the current agent.)

Q. Can my whole team of Producers attend?

A: If you have 3-10+ Producers who could benefit from live sales training and coaching, our Bignition Program may be a better value for your agency.

Every Bignition Producer + Leader receives a ticket to the virtual Wedge Workshop (plus access to more workshops, a pipeline CRM tool and on-demand training content.)

Schedule a Bignition Consultation here.

Q. Why are you doing this?

A: Great question. If you want to develop yourself and your career, the market for Producers to do this is challenging. It's flooded with bloated training platforms and overpriced, personality-driven hype. There are great books out there, but very few give you a game plan to apply them.

So what do you actually need to DO to develop your game plan and grow your book of business?

The Wedge Workshop is all about mastering the process. If you can understand the basics of your buyer's psychology and leverage it to get your messaging and sales approach right -- you'll be unstoppable at selling anything.

Q. I'm interested, but what's the cost?

A: The price is only $2,499 USD per person for this session. Bignition clients receive a discount. Email info@thewedge.net for the promo code and details.

Most Producers make this investment back (and more!) within 90-120 days after attending The Wedge Workshop.

*Plus -- If all this did for you was give you the playbook to win just one BOR, would it be worth your investment?

Q. What if I have a question you haven't covered? Or a question ABOUT these questions?

A: Let's chat! Email our team at info@thewedge.net.

(before seats sell out)

(214) 446 - 3209

info@thewedge.net


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